Search results

The purpose of the study is to develop and empirically test a model of how consumers process logo changes used in rebranding.

Individual in-depth interviews with 12 informants allowed researchers to better understand how consumers respond to logo changes. After developing a model of how consumers process logo changes, researchers deployed a field study evaluating two actual retail brands using survey methodology with 406 respondents.

Nine of the ten hypotheses of the study receive support. Notably, both interest in the logo change as well as doubt about the logo change characterize consumers’ processing of the logo change.

Although study respondents viewed multiple brands along with variations of these brands, other brands might elicit other responses from consumers. Further study is now in order.

As a result of the study, brand managers can be more aware of the positive and negative processing that brands receive from consumers when brands change their logos. Accordingly, communication programs of brands can better anticipate such processing before logos are changed.

Social enterprises that change their logos stand to benefit in a similar way to for-profit businesses that change their logos.

This is the first study to include two types of curiosity – interest curiosity and deprivation curiosity – in a comprehensive model to better explain how consumers process logo changes.

Building on consumer purchase behavior and self‐confidence theories combined with insights from marketing segmentation literature, this study aims to investigate the influence of self‐esteem and self‐efficacy on consumers' selection of sources of information when making a product buying decision.

Multivariate analysis of variance was used to analyze the main and interaction effects of the independent categorical variables on multiple dependent interval variables. An online survey was distributed using search engine marketing.

The results indicate that sources of information are used differently among individuals with differing levels of self‐esteem and self‐efficacy. For example, individuals with higher self‐efficacy relied on themselves for information, while those with lower self‐efficacy relied on impersonal sources of information, such as the media or internet. Individuals with higher self‐esteem relied on themselves and impersonal sources (media and internet) as important sources of information, compared with those respondents with low self‐esteem.

Measuring situational influence using brief descriptions of hypothetical consumption situations was required. These descriptions could not include all possible facets of a natural setting resulting in subjective interpretations by respondents of what constitutes socially acceptable behavior.

Consumer experiences and expectations will vary during a purchase situation. Understanding how individuals seek varied sources of information based on self‐esteem and self‐efficacy is pertinent to marketing professionals when creating advertising programs particularly for products which offer potential socially risky situations, such as gift‐giving.

This research contributes by expanding the understanding of search behavior and the influence of self‐esteem and self‐efficacy on different purchase situations.

Marketing managers routinely use purchase intentions data to make strategic decisions concerning both new and existing products and the marketing programs that support them. Yet, the indication from empirical investigations regarding the link between respondents' stated intentions and their actual behavior is not as clear. Predicting which consumer will purchase an environmentally friendly product, the research remains split, particularly when it comes to perceived “trade‐offs” between the environmental benefits, quality, and cost. In this regard, previous research has fallen short in examining consumers' actual purchase behavior versus self‐reported purchase intentions. This paper seeks to address these issues.

This study measured consumer psychographics and expressed purchase intention to predict actual purchase behavior using an online survey and the Vickrey auction method.

The results show that respondents expressing a high intention to purchase environmentally friendly wines also reported strong attitudes and values toward the environment. However, the gap between stated willingness to pay and the actual price paid was wide.

The study was restricted to the investigation of one type of product. The model should be tested with a number of products that are purchased on a regular basis.

Given the wide disparity between stated willingness to pay and actual price paid for those expressing high purchase intentions, marketing should use caution when assessing this targeted group for new product launches and potential price changes.

This study assessed the same cohort using a survey and auction experiment to relate consumer values and purchase intentions with actual behavior.

The purpose of this paper is to review a selection of articles and books that highlight aspects of spatial theory and literacy from various disciplinary perspectives, along with a review of library space studies.

This study reviews library literature that uses spatial literacy and its related tools. The authors searched in two databases: Library, Information Science & Technology Abstracts, and SCOPUS. The paper records were analyzed to find primary research studies, published between 2010 and 2017, which study patron use of library space using various single and hybrid methodologies.

The findings of the literature reveal that of the 26 studies reviewed, 23 have a descriptive research question and three have a relational research question. Based on the analysis of the research methodologies used, there is more that can be done in support of a librarian’s research efforts as well as the arenas in which research is conducted.

These findings highlight ways in which library and information science researchers and those who educate them can broaden knowledge within the profession regarding spatial theory, literacy and applicable research methodologies for studying library space.

Current and best practices for designing library space studies that use spatial literacy to collect and analyze data are identified along with a discussion of future directions for researchers to better assess space and communicate the value of physical space in libraries.

The single-site case study described herein is part of a two-year professional development (PD) initiative aimed at helping teachers from an urban elementary (K-8) school learn how to implement explicit, transactional comprehension strategy instruction across grades using culturally relevant books. This paper aims to describe the urban elementary teachers’ successes and challenges in their first-year implementation of providing culturally relevant literacy instruction.

Three types of qualitative data were collected: researchers’ anecdotal notes during the professional learning sessions; teacher focus groups; and teachers’ blog reflection entries.

The findings revealed that the PD for culturally relevant literacy instruction resulted in teachers’ heightened awareness of how identities and social subjectivities are negotiated in and through culturally relevant discourse, the implicit and explicit bias in the school curriculum. Finally, PD served as a catalyst for facilitating students’ and teachers’ racial and cultural identity development.

The findings of this study suggest that culturally relevant books which incorporate the students’ background may aid in student engagement because students are able to draw upon their culturally acquired background knowledge to better comprehend texts. Thus, to engage, motivate, affirm and promote students’ literacy success, teachers need to possess knowledge of their students’ race and culture, as well as their background, language and life experiences.

The findings of this study suggest that culturally relevant books which incorporate the students’ background may aid in student engagement because students are able to draw upon their culturally acquired background knowledge to better comprehend texts. Thus, to engage, motivate, affirm and promote students’ literacy success, teachers need to possess knowledge of their students’ race and culture, as well as their background, language and life experiences.

Teachers and teacher educators must reflect on, question and critique their own work in preparing teachers to enter today’s schools as critical, reflective educators. The types of children’s literature that are selected and introduced to students play an important role in dismantling technocratic approaches to literacy instruction and strengthen one’s understanding of one another. Teachers must select books that challenge assumptions and speak of possibilities for change.

Culturally relevant pedagogy that includes culturally relevant children’s literature holds promise for improving literacy instructional and assessment practices and school experiences for culturally and linguistically diverse students, especially in environments where high-stakes testing is emphasized. It is one way to imagine a better schooling experience for students that affirms identities and honors and sustains diversity. For culturally relevant pedagogy to be a reality in education, stakeholders must be on board, including students, parents, teachers, administrators and policymakers.

Physical activity professionals often lack the experience and knowledge to implement the pedagogical and behavioral strategies required to successfully work with people with autism spectrum disorder (ASD). To enable individuals with ASD to achieve the benefits of exercise, physical activity professionals must be knowledgeable and skilled in relation to delivering evidence-based practices (EBP). The recent worldwide coronavirus disease pandemic highlights the value and necessity of effective online learning. Recent research has suggested that online settings are a viable setting for professional learning. Therefore, the purpose of this paper is to assess an online course’s impact on physical activity professionals’ frequency of use and self-efficacy toward using EBPs with individuals with ASD.

The online program was developed to provide training for a wide-range of professionals interested in working with people with ASD. A survey was administered to participants prior to and after completion of the online course to collect data on sample demographics, and the participants’ perceived frequency and self‐efficacy in using EBPs. Eighty-six physical activity professionals participated in the study.

Overall, their self-efficacy toward EBPs and frequency at which participants reported to use EBPs increased significantly from pretest to posttest (p < 0.05). The participants also reported using three of the nine covered EBPs more frequently at post-course completion. In addition, participants’ self-efficacy toward eight of the EBPs was significantly higher post-intervention.

Findings from this study suggests that a well-structured online intervention has promise for preparing physical activity professionals to work with people with ASD.

Process management approaches all pursue standardization, of which evidence-based medicine (EBM) is the most common form in healthcare. While EBM addresses improvement in clinical performance, it is unclear whether EBM also enhances operational performance. Conversely, operational process standardization (OPS) does not necessarily yield better clinical performance. The authors have therefore looked at the relationship between clinical practise standardization (CPS) and OPS and the way in which they jointly affect operational performance. The paper aims to discuss this issue.

The authors conducted a comparative case study analysis of a cataract surgery treatment at five Belgium hospital sites. Data collection involved 218 h of observations of 274 cataract surgeries. Both qualitative and quantitative methods were used.

Findings suggest that CPS does not automatically lead to improved resource or throughput efficiency. This can be explained by the low level of OPS across the five units, notwithstanding CPS. The results indicate that a wide range of variables on different levels (patient, physician and organization) affect OPS.

Considering one type of care treatment in which clinical outcome variations are small complicates translating the findings to unstructured and complex care treatments.

With the introduction of OPS as a complementary view of CPS, the study clearly shows the potential of OPS to support CPS in practice. Operations matters in healthcare standardization, but only when it is managed in a deliberate way on a hospital and policy level.

The purpose of this chapter is to introduce library and information science professionals to the idea of combining the tools and techniques of project management and change management to support the success of their projects. Combining these two methodologies can assist professionals not only in carrying out their projects efficiently, helping them to meet project objectives, but can also increase the likelihood that their project objectives will be accepted by their organizations.

This chapter provides an overview of project management and change management methodologies with numerous examples from academic and practitioner literature and supplements them with concrete, specific examples of how these tools and techniques were implemented in an information management project.

This chapter contributes to the development of change management and project management competencies for librarians by providing explanations of project management and change management which include advice and evidence from the literature combined with examples of how these techniques and processes were applied in a library and information management project. This chapter should therefore serve as an educational tool for library and information management practitioners seeking either to develop their project management and change management skills or to apply these techniques to their own projects.

Articles which combine project management and change management methodologies are rare. This chapter takes these concepts and applies them in a library and information management setting in a way that should be practical and approachable to library and information science practitioners.

There is much anecdotal evidence that birds and their droppings are a major problem for the heritage profession. The purpose of this paper is to examine how serious heritage practitioners consider the bird impact to be.

An online survey was conducted of 59 Australian heritage professionals of between one and >20 year’s experience in the field.

Bird impacts were not considered of major concern to buildings. The longer experience a practitioner had, the less likely the impacts were considered an issue. Feral pigeons were deemed the most problematic, followed by cockatoos, starlings, swallows, seagulls, mynas, sparrows, cormorants, ibis, ducks and birds of prey. The professionals ranked common deterrent methods. The highest-ranking deterrents were bird netting and bird spikes, but they were only considered moderately effective. The costs of installation and maintenance, as well the ease of installation, were all deemed significantly less important than the physical impact, the aesthetic sympathy and the effectiveness of a deterrent method.

This study indicates that the impact of birds on buildings in Australia may be of less concern than previously thought, and may be driven by other factors (i.e. aesthetics, commercial companies) rather than actual effects.

This is first study of its kind that surveyed the experiences of a wide range of heritage practitioners.